Today’s ad was targeted to single moms who want to date. The headline was something like, “Guys who like single moms.” My response when I clicked on the little x to close the ad: “I’m not a single mom. Or a married mom. Is there an ad for guys who like divorced women with mortgages, cats, dogs, and jobs?” 

The more Facebook ads I see on my page the less I think the Facebook ad program is working at targeting who it should be targeting.